Carat defined the independent media sector dedicated to making advertising budgets work as hard as possible.
Carat uses different research and analytics tools to help our clients to achieve their business objectives. The Consumer Connection System is a unique single source, according to an Dentsu Aegis Network (DAN) Group survey with 3000 respondents. The large number of respondents enables us to analyse consumers’ media ecosystems and consumer journeys to create communication strategies with business value.
Additionally, we look into better product and consumer understanding with qualitative surveys and campaign pre-tests. Post-campaign surveys to measure media and creative effectiveness, analysis of changes in brand effects and econometric KPI modelling are some of the tools we use to set up a measurement framework. Clients using our research and analytics services are: Põltsamaa Felix, RSA, Nokia, SCA, Bauhof, Maxima.